Facebook feels old. Facebook Gaming feels old but also relatively unknown compared to its other competitors. So we gave the brand a makeover, refreshing its voice and design guidelines to appeal to a younger audience. Together with a fully dedicated FBG team, along with Dentsu, Mother and Sward, we launched a creative refresh and brand architecture that extended to the app, global campaigns, events, and even a cute new mascot. And to celebrate that, we developed a campaign to help young gaming creators (you might call them streamers) realize they can make their passion their living… or rather, chase their stream.