A wholly new and innovative web3 commerce experience, The Clinique Virtual lab was inspired by the magic of the brand -from the ingredients, all the way to  products—as well as the brand’s dermatological roots and heritage in skincare. Together with our award-winning Metaverse agency, Journee, we pushed for a first-of-its-kind futuristic abstraction of the main brand tenants —innovative ingredients, efficacious formulas, and dermatological expertise. 

The full digital experience is crafted as a mobile-first experience―leading visitors into the vast history of the brand while educating them on its current products and offering Clinique’s trademark skin diagnostics tool that provides custom skincare regimens (with on-site shopping) across six virtual environments. Organic and paid social were a key part of this global campaign at launch, along with above-the-line running across 5 countries in Europe.