In the spring of 2020, Covid-19 brought on a slew of racism against API communities worldwide.  Created in partnership with Emmy-award winning director Alan Wang, the not-for-profit campaign for Ad Council’s Love Has No Labels campaign, Fight the Virus, Fight the Bias, was designed to be a rallying cry for API’s and their allies to break the silence, and rise up together in the face of racism. The campaign called for a first of its kind shoot using new camera and off-site filming approaches due to Covid-19 safety protocols, and included a microsite, AR filters and interactive digital experiences in addition to a feature length spot and 13 different iterations designed to be targeted to different segments.