A living and breathing canvas of storytelling around brand heritage, product and ingredient spotlights, education and creator marketing on Instagram and TikTok across both organic and paid formats. Clinique’s social presence is central to a much needed brand evolution from an aging brand, to AdAges 2022’s hottest brand for Gen Zs. Balanced in dialing up equity messaging and powerful yet short content that helped to drive brand equity with younger audiences up to 3+ favorability. And all of that doesn’t come at the expense of growth: over 500%TikTok follower growth and a net 37% increase in DR performance YOY.